My Career Experience

Product Marketing Manager

August 2024 - Present

Austin, Texas

At Gotransverse, I lead initiatives that shape how we tell our story to the market. I led a full company rebrand and corporate website rebuild, creating a stronger narrative that improved both user experience and lead conversion.

I developed analyst-ready messaging recognized by Gartner, Forrester, IDC, MGI, and ISG, positioning Gotransverse as a leader in billing and monetization. I also drove the end-to-end go-to-market strategy for GT-M Mediation, combining competitive research, differentiated positioning, cross-team enablement, targeted campaigns, and analyst briefings into a successful launch.

I have authored more than a dozen enterprise case studies with customers including Lumos, Ethoca-Mastercard, Clearwater, FlexTrade, and StarzPlay. These stories, built on customer interviews and market research, serve as powerful sales and marketing tools.

Most importantly, my work has delivered measurable results. By ensuring detailed attribution tracking as part of our website rebuild, I was able to connect the marketing assets I built, such as case studies, landing pages, and campaigns, directly to demo requests and BDR-set appointments. These efforts contributed to a threefold increase in sales pipeline growth.

In every project, I focus on aligning Product, Sales, RevOps, Creative, and Analyst Relations around a consistent, outcome-driven message that connects technical innovation to real business value.

Core Competencies:

Go-to-Market Strategy & Execution, Messaging & Narrative Development, Analyst Relations, Sales Enablement & Playbook Design, Competitive Market Research, Buyer Insight, Cross-Functional Orchestration, Content Marketing & Case Studies, Brand & Digital Transformation, Demand Generation.

Product & Brand Manager - K12 & Higher Education

September 2020 - August 2024

Austin, Texas

My responsibilities include: product marketing, SME content creation, marketing automation, email and website campaign optimization. I develop and deploy the GTM strategy for new products and various training assets.

Additionally, I am a lead presenter on educational topics for both K12 and Higher Education audiences.

Each day I review and maintain brand performance metrics; I analyze content data to inform strategy and engage in extensive research to stay up-to-date on ideal customer personas, marketing segmentation, educational trends, competitive landscapes, and customer needs.

I also serve as liaison between marketing, sales, and product. I collaborate with various teams to ensure personal growth as well as to ensure effective organizational momentum, and to further develop a positive and enhanced working experience for all.

Skills:

Product Managment • Brand Management • GTM Strategy • Digital Marketing • Email Marketing

Certifications:

Google Analytics GA4 • ON24 • Inbound Sales Marketing • Email Marketing • SEO Certification • Copy Writing Certification

Admissions Associate

November 2019 - January 2024

Santa Cruz, California

While working full-time, I was thrilled to take on a seasonal position as part of the admissions team. From 2020 to 2024, I passionately read, evaluated, and scored fall admission applications, reviewing approximately 3,500 applications. This role allowed me to play a crucial part in shaping the incoming classes, and the experience was incredibly rewarding. I loved contributing to the selection process and helping students achieve their academic dreams.

Skills: Analytical Skills • Judgement • Critical Thinking • Organizational Skills • Adaptability

English Language Fellow - Virtual

October 2020 - August 2021

Remote

I was thrilled to lead two dynamic online teacher learning series focused on student-centered English language instruction for K-12 teachers in Morocco and Libya. Each 10-week series involved providing comprehensive evaluations of materials, content, and program design to directors and the curriculum team.

My role extended beyond the classroom, where I developed and delivered over 20 learning modules designed to enhance teaching effectiveness and student engagement. Additionally, I conducted 8 engaging social media presentations (Facebook Live webinars) targeting all K-12 English as a Foreign Language instructors in the North African regional partnership, including Algeria, Libya, Morocco, and Tunisia. These webinars provided valuable insights and practical strategies, fostering a community of practice and continuous professional development among educators in the region.

Skills: Learning Design • Cross Cultural Communication • Educational Technology • E-learning Development

Project Facilitator - District Adminstrative Personnel

August 2007 - July 2018

Las Vegas, Nevada

In this role, I co-led the development of newcomer student guidelines, teaching materials, and additional resources for the Clark County School District's English Language Learner Division (the 5th largest school district in the US).

I co-led the creation of a career and technical middle school summer program to encourage career-minded students and to ensure they acquired both general and technical English language skills across six regional middle schools. As part of this project, I was involved in the editing, revision, and implementation of all CTE (Career & Technical Education) summer programs hosted at six regional middle schools. Our programs included cosmetology (general and theatrical), construction, culinary arts (general and baking), and robotics.

Teacher

Classroom Experience: (9 years) Kindergarten, 2nd Grade, 3rd Grade, 4th Grade; K-5 Instructional Coach; Accelerated, General, and Inclusion Teacher

Leadership Positions (2007-2015):

• Utilized best practices and the latest research to create meaningful learning experiences.
• Cultivated partnerships with school and community stakeholders.
• Engaged in professional learning cycles.
• Led various committees and support teams.

Key Roles:

• 4th Grade FOSS PLC Leader and Math PLC Leader: Guided collaborative curriculum and instruction enhancement.
• 4th Grade Secretary, Panera Community Liaison, and Infinite Campus Power User: Provided grade-level leadership for task and project management, coordinated community partnership, led schoolwide implementation of new gradebook software.
• Technology Team Leader: Early adopter of new programs and technologies, enhancing student engagement.
• Mentor Teacher: Supported and developed new educators, contributing to professional growth.
• Kindergarten Math Chair and Inclusive Schools Team Chair: Applied best practices for math instruction and inclusive learning experiences.