Jessica Camacho

Education SME | Product & Brand Manager | Digital Marketer | Online Content Creator | Editor | Instructional Coach & Facilitator

 

 

LinkedIn: linkedin.com/in/jessicaccamacho

 

Summary:

Passionate and innovative product marketing professional with extensive experience in K-12 and higher education. Expert in developing and executing GTM strategies, content creation, and digital marketing. Adept at building strong client and partner relationships to drive growth and enhance brand presence. Equipped with advanced degrees from UC Berkeley and Harvard, and numerous professional certifications.

 

 

Professional Experience:

 

CareerLearning

Product & Brand Manager - K12 & Higher Education Subject Matter Expert

September 2020 - Present

 

• Developed and deployed GTM strategies for new products and training assets.

• Created and optimized content for email and website campaigns.

• Delivered presentations on educational topics, regularly reviewed brand performance metrics, and prepared comprehensive reports on recruitment efforts.

• Actively pursued state and institutional partnerships to expand reach and analyzed content data to inform strategy and stay current with educational trends.

 

University of California-Santa Cruz

Admissions Associate

November 2019 - January 2024

 

• Seasonal reader and reviewer for more than 3500+ undergraduate applications, contributing to the admissions decision-making process.

 

U.S. Department of State - ELP

English Language Fellow - Virtual

October 2020 - August 2021

• Led online teacher learning series and developed learning modules and social media presentations.
  

 

 

Clark County School District – Las Vegas, Nevada

Project Facilitator - District Administrative Personnel

August 2007 - July 2018

 

• Created a career and technical middle school summer program and led various classroom and leadership roles.Co-led the development of newcomer student guidelines and teaching materials for the Clark County School District's English Language Learner Division.
• Co-created a career and technical middle school summer program for six regional middle schools, ensuring students acquired both general and technical English language skills.
• Edited, revised, and implemented CTE summer programs covering cosmetology, construction, culinary arts, and robotics.
• Accumulated nine years of classroom teaching experience in Kindergarten, 2nd Grade, 3rd Grade, 4th Grade, and served as a K-5 Instructional Coach.
• Utilized best practices and latest research to create meaningful learning experiences and cultivated partnerships with school and community stakeholders.
• Led various committees and support teams, including serving as 4th Grade FOSS PLC Leader, Math PLC Leader, and Technology Team Leader.
• Mentored and supported new educators, contributing to their professional growth and development.

 

 

Education:

 

Harvard University Graduate School of Education

Master of Education (MEd), Risk and Prevention

 

University of Nevada-Las Vegas

Master's Degree, Urban Education and Leadership

Master of Education (MEd), Curriculum and Instruction

 

University of California, Berkeley

Bachelor of Arts (B.A.), History and Religious Studies

 

Cornell University

Certificate, Digital Marketing

 

 

Professional Certifications:

 

• Google Analytics GA4
• Google AI-Powered Perfomance Ads
• ON24 Certification
• Inbound Sales Marketing
• Email Marketing
• Marketing Strategy
• Product Design
• SEO Certification
• Copywriting Certification

 

 

For more details, visit Jessica's Experience.